Making Sense of Social Media: Metrics That Matter with Marcus Schaller

The Value of Content Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience. But with so much content being thrown around, it’s more important than ever to focus on creating content that is truly valuable and resonates with your viewers. Marcus Schaller, a marketing expert of over 20 years, emphasizes that the key to success lies in providing value and building relationships, not just pushing sales or promoting your brand.

Measuring the Effectiveness of Your Content

It’s easy to get caught up in vanity metrics like likes and shares, but these don’t always tell the whole story. Marcus suggests focusing on metrics that show engagement and lead to meaningful conversations, such as podcast downloads, blog subscriptions, and email inquiries. These metrics provide a clearer picture of how your content is performing and whether it is actually attracting potential clients.

Quality over Quantity

With the abundance of content online, it’s tempting to churn out as much as possible. However, Marcus argues that quality is far more important than quantity. He encourages creators to focus on crafting high-quality content that stands out from the noise. This could involve repurposing your content into different formats, like blog posts, infographics, or even short videos, to reach a wider audience and maximize the impact of your efforts.

The Power of Storytelling and Emotion

People are more likely to connect with and remember content that evokes emotion. Schaller emphasizes the power of storytelling in social media marketing. By weaving narratives into your content, you can connect with your audience on a deeper level and make your message more impactful. Remember to be authentic and avoid sounding contrived or insincere. A touch of humour and personality can also go a long way in making your content more engaging and impactful.

Key takeaways:
  • Create valuable content that solves problems and resonates with your audience.
  • Focus on metrics that show engagement and lead to conversations, not just vanity metrics like likes and shares.
  • Quality is more important than quantity. Repurpose your content into different formats to reach a wider audience.
  • Use storytelling and emotion to connect with your audience on a deeper level.

Remember, creating a successful social media presence takes time, effort, and dedication. But by focusing on these valuable pointers, you can ensure that your content is engaging, and informative, and ultimately drives results.

If you need hands-on learning and deeper connections with other small business owners just like you, come join my 6-week digital marketing group coaching program: Marketing Mentor. This is where I offer guided social media and marketing training:

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