Making Sense of Social Media: Community and Connection with Rachael Mattice

Do you ever feel like you’re just shouting into the void on social media?

You create content, post it, and… crickets.

If you want to up your social media game and connect with your audience, you’re in the right place. I recently interviewed Rachel Mattice of RM Creative Services, a marketing pro who helps artists and brands stand out on social media. Let me tell you, this podcast interview is packed with golden nuggets of digital marketing advice!

Build Connections, Not Just Followers

First things first, social media isn’t just about racking up follower numbers. It’s about building genuine connections with your audience. People want to see the authentic you, the face behind the brand. So, don’t be afraid to show your personality and let your awesomeness-quirkiness-nervousness shine through!

Measuring Your Impact: Beyond the Likes

Sure, likes and comments are nice, but they don’t tell the whole story. To truly understand what’s working (and what’s not) with your social media content, you need to track the right metrics. Think follower growth, reach, impressions, and engagement. These numbers are the beginning stages of giving you valuable insights into what’s resonating with your audience and what needs tweaking or correcting.

Trigger Those Emotions: The Key to Engagement

Ever heard of emotional triggers? They’re a huge key to creating content that deeply resonates with your audience. What makes them laugh? Cry? Get fired up? Once you tap into those emotions, you’re on your way to creating content they can’t help but engage with. Remember, people connect on an emotional level, so don’t be afraid to tug at their heartstrings (or funny bone)!

Quality over Quantity: A Content Creator’s Mantra

Forget about churning out endless posts just to stay active. Rachael explains her expertise on how quality is what matters more than anything! One high-quality piece that your audience loves is worth ten mediocre ones that nobody cares about. So, take your time, focus on creating valuable content that truly informs, entertains, or inspires, and watch your engagement soar higher.

The Power of Storytelling: From Brand to Bond

Stories are like magic spells that weave connections between you and your audience. Share your brand story, tell tales of your customers’ successes, or even sprinkle in some personal anecdotes. These stories will help your audience see the human side of your brand and build a deeper bond with you.

Remember, social media is a marathon, not a sprint. Be patient, experiment, have fun, and most importantly, be yourself! With these tips and a sprinkle of your own creativity, you’ll be on your way to social media success in no time.

Watch the full episode here:


The Making Sense of Social Media podcast is also available on Spotify and all audio podcast platforms.

If you need hands-on learning and deeper connections with other small business owners just like you, come join my 6-week digital marketing group coaching: Marketing Mentor. This is where I offer guided social media and marketing training👉

Follow Rachael on LinkedIn where she is an expert in her posts, offering value, insight, and education.

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