Making Sense of Social Media: What’s the “REASON” We Use Social Media?

In this episode of the Making Sense of Social Media podcast, I have the privilege of interviewing Jason Otis, an expert marketer and founder of Perk Brands, a digital marketing agency that helps home product manufacturers grow their brands online. Jason shares his insights on the importance of creating content that truly connects with audiences on social media.

The Power of Connection: Why We Use Social Media

Jason believes that the two main reasons people use social media are education and entertainment. He emphasizes that content creators should start by deeply understanding these motivations to create content that resonates with their audience.

The REASON Framework for Engaging Content

Jason introduces a helpful framework called “REASON” to guide content creation:

  • Relate: Make your content relevant to your target audience’s interests and needs.
  • Engage: Encourage interaction through questions, polls, and other calls to action.
  • Assure: Build trust by providing accurate and helpful information.
  • Solve: Offer solutions to your audience’s problems.
  • Offer: Communicate clearly what your value proposition is, and any promotions you may have.
  • Nurture: Continue to build relationships with your audience by providing ongoing value.
The Quality vs. Quantity Debate

Jason acknowledges the age-old debate about quality versus quantity when it comes to social media content. He suggests that the ideal approach is to balance these three factors: quantity, quality, and feedback. If you have a good feedback loop in place, you can increase your quantity of content while still maintaining quality. If you don’t have strong feedback, focus on creating high-quality content even if you post less frequently.

The Art of Storytelling in Social Media Marketing

Lastly, in episode 5 of Making Sense of Social Media, we talk about the power of storytelling in your social media marketing. He explains how stories can connect with viewers on an emotional level and illustrate the transformation that your product or service can provide. He uses the example of a recent Apple Watch ad to demonstrate how storytelling can be effectively incorporated into a short video format. It’s a great story! Have you seen the ad? What do you think about storytelling as part of your social media “reason” for marketing?

Key Takeaways
  • Focus on creating content that connects with your audience on a personal level.
  • Use the REASON framework to guide your content creation.
  • Balance quality, quantity, and feedback for optimal results.
  • Leverage the power of storytelling to engage your audience.

Thank you Jason for being a guest on the podcast, it was a really fun time! I am certain readers, listeners, and watchers of this episode will get a lot out of it!

You can listen on Spotify (or ANY of the podcast platforms) 🎧

… or, watch it on YouTube! 👇

If you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. This is where I help you transform from the social media “wallflower” into the digital “life of the party” using digital and social media strategies and tactics! 👉


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